Cookie policy
Last updated: 5 October 2026
Beyond Routes uses cookies and similar technologies to gain insight into how our website is used and to measure the results of our online campaigns. We only place cookies that require consent after you have given your consent.
What are cookies?
Cookies are small text files that may be stored on your computer, tablet or phone when you visit a website. They can be used, for example, to analyse website usage or to measure the results of advertisements.
In addition to cookies, similar technologies may be used, for example to remember your cookie preferences.
Which cookies do we use?
On beyondroutes.nl, we use analytics and marketing cookies from Google and Meta. These cookies are only placed when you choose 'Accept all’.
in our cookie banner. If you choose ‘Necessary only’, we do not place analytics or marketing cookies.
Google Analytics
We use Google Analytics 4 (GA4) to gain insight into how visitors use our website. This allows us, for example, to see which pages are visited and how visitors navigate the website. We use this information to improve our website and services.
After you give consent, Google Analytics places the following cookies:
_ga
This cookie is used to distinguish visitors from one another and thereby measure website usage. The cookie is stored for a maximum of 2 years.
_ga_W31YJY87ZH
This cookie is used to keep track of information about website visits and sessions. The cookie is stored for a maximum of 2 years.
Google Ads
We use Google Ads to measure the results of our online advertisements. This allows us, for example, to measure whether someone visits our website or takes a relevant action after seeing or clicking on an advertisement.
After you give consent, Google Ads places the following cookie:
_gcl_au
This cookie is used to measure the effectiveness of advertisements and conversions. The cookie is stored for a maximum of 3 months.
Meta
We use the Meta Pixel to gain insight into the results of our advertisements on Meta platforms, such as Instagram and Facebook. This allows us, for example, to measure whether someone visits our website or takes a relevant action after seeing or clicking on an advertisement.
After you give consent, Meta places the following cookie:
_fbp
This cookie is used to measure website visits and conversions for Meta advertisements. The cookie is stored for a maximum of 3 months.
Google Tag Manager
We use Google Tag Manager to manage analytics and marketing technologies on our website. Google Tag Manager does not place any cookies itself. The services loaded through Google Tag Manager, such as Google Analytics, Google Ads and Meta, are only activated after you have given your consent.
External websites
Our website contains links to external services, such as Calendly and WhatsApp. When you follow such a link, you leave our website. The website of the external party may use its own cookies or similar technologies. The privacy and cookie policy of the relevant party applies to these.
Change your choice
When you first visit our website, you can choose between ‘Necessary only’ and ‘Accept all’
via our cookie banner. You can change your choice or withdraw your previously given consent at any time via the ‘Cookie preferences’ link at the bottom of every page of our website.
After withdrawing your consent, we will no longer place new analytics and marketing cookies. You can delete cookies already stored on your device via your browser settings.
Changes
We may amend this cookie policy if we start using different cookies or services, or if laws and regulations change. The most recent version is always available on this page.
Do you have questions about the use of cookies or the processing of your personal data? Please contact us via info@beyondroutes.nl. For more information about how we handle personal data, please see our privacy policy.